PuppiesAtoZ

Task

I received technical specifications for the design of the PuppiesAtoZ bulletin board for the American market. The client wanted to create a full-fledged platform where people could buy and adopt puppies, compare breeds, and communicate with breeders. Competitors were making simple catalogs, but a comprehensive service was needed.

The main problem was how to build trust between buyers and sellers in such an emotional area as buying a pet.

Solution

I started with in-depth UX research — I studied how Americans choose dogs, what fears buyers have, and what is important to breeders. I created user paths for four main scenarios: purchase, adoption, sale, and search for breed information.

I designed 15+ key screens: from the landing page to personal accounts with a review system. I created a smart breed comparison system with filters for character, size, and care. Added detailed profiles of breeders with verification.

Paid special attention to the design system — created 200+ components taking into account all states (hover, active, error, loading). Worked out adaptability for all devices. All buttons, forms, and dropdowns have a logical layer structure for developers.

Result

Created a complete ecosystem for the US dog market. The client received ready-made layouts with detailed specifications for development. The design covers the entire user journey from first acquaintance with the breed to purchasing a puppy and communicating in the community.